2015 Winners

Welcome to our Winners Circle, where you can view 2015 MITX Award winners!

Our winners’ innovations represent the best of the best in New England.
 

2015 Innovation Hall of Fame

Niraj Shah and Steve Conine, Co-Founders
Company: Wayfair
 

2015 B2B Marketing

Project: Mini Z Launch - Virtual Product Experience
Company: White Rhino for American Science & Engineering
 

2015 B2B Marketing – Website

Project: SecurityIntelligence.com
Company: Racepoint Global and Skyword Inc. for IBM Security Intelligence
 

2015 B2C Marketing

Project: Middlesex Hospital Cancer Center Campaign
Company: Primacy for Middlesex Hospital
 

2015 Best B2B Technology

Project: Accounts Payable and Payment Automation Solution
Company: MineralTree
 

2015 Best Concept or Idea

Project: Scratch Wireless
Company: Scratch Wireless
 

2015 Best Consumer Tech that Makes Life Easier

Project: Virtual Assistant Solutions
Company: Interactions
 

2015 Best Digitally-Powered Experiential Marketing

Project: Battle of the Hands
Company: SapientNitro for Adobe
 

2015 Best Innovation in Wearables or Connected Device

Project: Embrace
Company: Empatica
 

2015 Best Integrated Media Campaign

Project: Dunkin' Donuts - Shark Week
Company: Hill Holliday for Dunkin' Donuts
 

2015 Best Mobile Campaign

Project: In The Pink & Lilly Pulitzer #mysummerinlilly
Company: Vivoom for In the Pink
 

2015 Best Native Advertising Campaign

Project: American Made Is the New Black
Company: Mediahub/Mullen for Shinola
 

2015 Best Performance Marketing Campaign

Project: Box Brew Kits
Company: SapientNitro for Box Brew Kits
 

2015 Best Social Responsibility Campaign

Project: Google Glass Race and Donation Platform
Company: Primacy for 3000 Miles to a Cure
 

2015 Best Tech Innovation in Shopping & Commerce

Project: Vee24 Live Video Assistance
Company: Vee24
 

2015 Best Use of Online Video for Content Marketing – B2B

Project: The Postcard
Company: Vistaprint
 

2015 Best Use of Online Video for Content Marketing – B2C

Project: The Few & Far Between
Company: Arnold Worldwide for Jack Daniel's
 

2015 Best Use of Social

Project: World's Toughest Job
Company: Mediahub/Mullen for American Greetings
 

2015 Best UX

Project: Punchbowl.com
Company: Punchbowl, Inc.
 

2015 Best Work Productivity Technology

Project: Smartling
Company: Smartling
 

2015 Disruptive Genius: Company

Project: Draft Kings
Company: Draft Kings
 

2015 Disruptive Genius: Individual

Project: Aaron Feuer, Panorama Education
Company: Aaron Feuer, Panorama Education
 

2015 Education Marketing

Project: ASA Worth Every Cent
Company: PJA Advertising + Marketing for American Student Assistance
 

2015 Financial Services & Insurance Marketing

Project: Webster Integrated Campaign
Company: SapientNitro for Webster Bank
 

2015 Healthcare, Wellness and Pharmaceutical Marketing

Project: Radius Fitness
Company: Isobar for NBC Sports
 

2015 Most Innovative Ad Technology

Project: Dracula Untold #darknesswithin
Company: Vivoom for Universal Pictures
 

2015 Most Innovative Mobile App

Project: TripAdvisor app
Company: TripAdvisor
 

2015 Most Innovative Mobile Solution

Project: Qstream Mobile Sales Performance Platform
Company: Qstream
 

2015 Most Insightful: Big Data and Analytics Innovations

Project: Enterprise Energy Intelligence Software
Company: EnerNOC
 

2015 Nonprofit & Government Marketing

Project: Fenway Health Website Redesign
Company: Fenway Health
 

2015 PwC Promise Award

Project: Ditto Labs
Company: Ditto Labs, Inc.
 

2015 Travel, Entertainment & Leisure Marketing

Project: 2014 Global Network Campaign
Company: Havas Media for Emirates Airline
 

2015 Travel, Entertainment & Leisure Marketing

Project: Flying It Forward
Company: Mullen for JetBlue