The marketing initiatives in this category include those created either to benefit society through a socially responsible act, or for or by a nonprofit organization, fundraising and charity program, or government agency. This category acknowledges the innovative campaigns that are directly or indirectly driving social or civic impact.
Best B2C Tech
From personal productivity applications, team schedulers, digital banking and savings tools, to health and wellness maintenance tools, this category recognizes technology innovations that help make our lives richer and easier as consumers.
Digital Customer Experience Award
Customer experience is a vital strategic driver for all businesses. It involves the “cumulative impact of multiple touchpoints” over the course of a customer’s interaction with an organization. Some companies are known to segment the customer experience into interactions through the web and social media, while others define human interaction such as over-the-phone, face-to-face and other interactions as part of their whole customer experience. This award recognizes those organizations that have found a way to deliver a dynamic customer experience through digital channels.
Innovation in Connecting People
This award goes to the best new technology that enables people to connect and communicate with each other.
Best Content Marketing Program
Entries in this category use content channels to drive engagement and awareness. Successful campaigns make the most of these channels as a creative medium that entertains, educates, and enhances the user experience.
Customer Experience (CX) – Building a Customer-Centric Culture
Happy customers define company success. This category measures how companies are building and delivering a customer centric culture through; delivering “best of breed” customer experience, driving employee engagement and involvement, delivering ongoing customer experience interaction training, developing internal communication strategies and tactics and collect and sharing stories of customer experience excellence.
Best Tech Innovation of the Year – Small to Mid-Size Business
In years past technology was a tool to aid business. But today, tech drives business. This award recognizes a technology service or product new to market in 2016, from a small to mid-sized business (100 employees or less). Submissions should illustrate how the tech product or service is different and innovative, has a viable implementation and growth strategy, and provides value to consumers or businesses.
Best Tech Innovation of the Year – Enterprise
In years past technology was a tool to aid business. But today, tech drives business. This award recognizes a technology service or product new to market in 2016, from an enterprise (100 employees or more). Submissions should illustrate how the tech product or service is different and innovative, has a viable implementation and growth strategy, and provides value to consumers or businesses.
Financial Services & Insurance Marketing
A highly regulated and competitive industry, financial services and insurance marketers must be both creative and engaging to capture their audiences. This category highlights efforts created for companies that market or sell financial products or services.
Best Use of Big Data
Whether analyzing behavior, stock price fluctuations, data anomalies, or advertising effectiveness, companies gather incredible amounts of information. This award recognizes an organization that has used data to inform and create an impactful experience or technology for your audience/customer.
Best Tech Innovation – Concept
Have you come up with a brilliant idea using technology and design to make life better, simpler easier or more fun? Have you clearly identified a problem, researched the existing market and designed and developed a working prototype, app, website or model? This award is for teams who have taken their design idea a step further whether or not it was saw the light of day (or hasn’t yet launched) and built an app, website, model or working prototype of part of their concept.
New England is home to some of the leading academic institutions and leaders in the country. This category is dedicated to recognizing marketing initiatives that promote colleges and universities, programs within a school, or online learning platforms.
Travel, Entertainment & Leisure Marketing
It’s not difficult to love marketing that promotes a good time. This category honors unforgettable marketing efforts created for businesses in the hospitality, travel or tourism industries (such as hotels and airlines) and entertainment and leisure industry (such as restaurants, movie theaters, casinos and museums).
Best B2B Tech
Innovative technologies have made it easier for companies to do business with their customers, thereby not only making our work lives easier and more effective, but ultimately our customers happier. This category recognizes innovative technologies that are fundamentally improving how B2B organizations interact and engage with their customers.
Healthcare, Wellness and Pharmaceutical Marketing
Digitally-enabled, health conscious consumers are expecting more than ever. Entries in this high-growth category demonstrate their innovation in marketing fitness, health and wellness products, services, information resources and/or facilities.
B2C Integrated Marketing
Reserved for campaigns targeted directly to consumers, this category features entries which transform consumer goods into consumer greats. The campaigns featured in this category seamlessly deliver a unified message integrated across multiple channels.
Customer Experience Award – Omni-Channel
Companies who skillfully manage and execute customer experience strategies reap enormous rewards. The award recognizes the organization focused on developing an omni-channel CX strategy that demonstrates a clear understanding of the customer journey, the various touchpoints and the channels utilized to connect with the customer both on and offline.
B2B Integrated Marketing
This category showcases memorable marketing campaigns created for B2B companies: Any business that lives to provide a service or product to another business. The campaigns featured in this category seamlessly deliver a unified message integrated across multiple channels.
GAME CHANGER CATEGORIES
The Promise Award is presented to a start-up company whose innovative solutions show promise to make a significant business impact. The promise awards are available for each of the general categories and we invite you to consider the impact this award can have for you and your business.
Disruptive Genius: Individual or Company
This award celebrates an individual or organization that is taking the New England innovation economy to new heights! This company or individual celebrates unconventional thinking, connects the dots and explores the questions others have not.
FLG Award: Influencer Award
You hear a lot about those who change the world in flashy ways. This award celebrates an individual that, at an early age, is making positive strides to challenge the status quo and make a difference in their community. It is about the people that are changing Boston from within the systems they operate in and influencing others to do the same. This award is selected by the MITX Future Leaders Group, who are themselves making a difference in the Boston community.