Customer Experience (CX) – Building a Customer-Centric Culture
Happy customers define company success. This category measures how companies are building and delivering a customer centric culture through; delivering “best of breed” customer experience, driving employee engagement and involvement, delivering ongoing customer experience interaction training, developing internal communication strategies and tactics and collect and sharing stories of customer experience excellence.
ezCater – ezCater Customer Service Ninjas PJA Advertising + Marketing – Straight Talk Wireless 'Switch Extreme' Wayfair – How Wayfair Blends Human Connection, Technology and Inspiration to Make Customers Feel Right at Home PJA Advertising + Marketing – Baxalta 'Inspire By'
Customer Experience Awards - Omni-Channel
Companies who skillfully manage and execute customer experience strategies reap enormous rewards. The award recognizes the organization focused on developing an omni-channel CX strategy that demonstrates a clear understanding of the customer journey, the various touchpoints and the channels utilized to connect with the customer both on and offline.
Customer experience is a vital strategic driver for all businesses. It involves the “cumulative impact of multiple touchpoints” over the course of a customer’s interaction with an organization. Some companies are known to segment the customer experience into interactions through the web and social media, while others define human interaction such as over-the-phone, face-to-face and other interactions as part of their whole customer experience. This award recognizes those organizations that have found a way to deliver a dynamic customer experience through digital channels.
PJA Advertising + Marketing - Shire Rare Disease Day Connective DX -Clark University SapientRazorfish - Keurig The Perfect Cup Coherent Path -Coherent Path Isobar - Wyndham Vacationality Racepoint Global - Glidden Demo Videos