Winners / 2011

Welcome to our Winners Circle, where you can view all of the MITX Interactive Award winners over the last 16 years. Our winners’ innovations, and the agencies who helped to create them, represent the best of the best in New England. So check out their profiles to learn more. Use the Sorting Fields above to view by year, category or agency/creator.

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  2011 Applied Technology

  Project: Good Form Running Marathon Expo Experience
  Agency/Creator: Almighty for New Balance

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  2011 B2B/Professional Services

  Project: Fresh Tilled Soil Website Redesign
  Agency/Creator: Fresh Tilled Soil

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  2011 Best Engagement

  Project: Brandbowl 2011
  Agency/Creator: Mullen with Radian6 and Boston Globe

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  2011 Best of Show

  Project: Good Form Running Campaign
  Agency/Creator: Almighty for New Balance

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  2011 Best Use of Technology

  Project: BostonGlobe.com
  Agency/Creator: The Boston Globe

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  2011 Best User Experience

  Project: PUMA.com
  Agency/Creator: VigetLabs

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  2011 Brand Response Campaign

  Project: Tennessee Honey
  Agency/Creator: Arnold Worldwide for Jack Daniel's

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  2011 Consumer Goods

  Project: PUMA.com
  Agency/Creator: Viget Labs for PUMA

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  2011 Content Integration

  Project: The Edgerton Digital Collections Project
  Agency/Creator: Stoltze Design for Massachusetts Institute of Technology

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  2011 Creative Use of Paid Social Media

  Project: Amtrak and Travelocity Present: Riding the Rails with the Roaming Gnome
  Agency/Creator: Media Contacts/Havas Digital for Amtrak

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  2011 Cross Media Campaign

  Project: MLB Fan Cave
  Agency/Creator: Hill Holliday with PROD4ever, Endemol and MLB Advance Media for MLB

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  2011 Direct Response

  Project: Magic Beans 31 Days of Giveaways
  Agency/Creator: Pangea Media / SnapApp for Magic Beans

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  2011 eCommerce

  Project: Maui Jim eCommerce Website
  Agency/Creator: Bluefish Agency for Maui Jim

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  2011 Educational Institution

  Project: Uncommon Schools Website
  Agency/Creator: OHO Interactive for Uncommon Schools

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  2011 eLearning

  Project: Leadership and Team Simulation: Everest V2
  Agency/Creator: Harvard Business Publishing with Forio Online Simulations

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  2011 Financial Services

  Project: FundVisualizer™ Open Architecture Tool
  Agency/Creator: Putnam Investments with Cantina Consulting and Results Imperative

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  2011 Games & Branded Entertainment

  Project: Nestea: "The Start of Something Different" Experiential Campaign
  Agency/Creator: Genuine Interactive with IMG Live and Wieden & Kennedy for Beverage Partners Worldwide

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  2011 Healthcare and Wellness

  Project: Daily Challenge
  Agency/Creator: MeYou Health

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  2011 Healthcare and Wellness

  Project: Mass General in Focus
  Agency/Creator: White Rhino with Jodi Vautrin Design for Massachusetts General Hospital

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  2011 Innovative Use of Social Strategies

  Project: The Trend Micro What's Your Story Program
  Agency/Creator: BzzAgent for Trend Micro

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  2011 Integration of Mobile

  Project: Integration of Mobile
  Agency/Creator: Mobext / Havas Digital with Major League Baseball for Volvo Cars of North America, LLC

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  2011 Interactive Marketer of the Year

  Agency/Creator: New Balance

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  2011 Mobile

  Project: Bzzy
  Agency/Creator: PixelMEDIA, Inc.

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  2011 Nonprofit and Government

  Project: Impatient Optimists
  Agency/Creator: Velir with Free Range Studios for The Bill and Melinda Gates Foundation

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  2011 People's Choice for the Best Digital Marketing from a Local Brand

  Project: Seize the Day Sweepstakes
  Agency/Creator: Welch's with Maxus

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  2011 Rich Media

  Project: Neverending
  Agency/Creator: Mullen with Boston.com Creative Services Team for JetBlue

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  2011 Search

  Project: Fage, Road to 5 Million Views
  Agency/Creator: Mullen for Fage USA

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  2011 Social Influence Applications

  Project: Brandbowl 2011
  Agency/Creator: Mullen with Radian6 and Boston Globe

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  2011 Targeting

  Project: Take Back Black Friday
  Agency/Creator: Overdrive Interactive with Carmichael Lynch for Harley-Davidson

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  2011 Technology

  Project: join.me website
  Agency/Creator: LogMeIn for LogMeIn

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  2011 Travel, Tourism, and Hospitality

  Project: Dunkin' Donuts Digital Menu Board
  Agency/Creator: SapientNitro for Dunkin' Donuts

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  2011 Use of Insight

  Project: Good Form Running Campaign
  Agency/Creator: Almighty for New Balance

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  2011 Video

  Project: Proven
  Agency/Creator: SapientNitro for Ram Trucks