General Categories
Analytics and Business Intelligence - Sponsored by Compete
Applications that monitor and analyze data to spot trends, patterns and unanticipated relationships in order to improve performance and drive decision-making. This includes, but is not limited to:
- web analytics
- rich media analytics
- mobile analytics
- data mining and visualization tools that are either horizontal in scope or specific to a vertical
Cloud Computing
Remote hosted computing infrastructure, encompassing both processing and storage as well as infrastructure components of software, databases, etc. Examples include:
- horizontal solutions
- vertical market solutions
- “private” cloud solutions
Devices
Non-PC Internet-related devices, whose business models involve/embrace the value of communicating data. Examples include:
- embedded sensors in bridges to monitor potential failure
- wearable technology
- RFID devices
- digital printing solutions
- robotic devices
E-Commerce/Alternative Retail
Applications or platforms that are driven by technology and whose innovation is based on how people are buying. These applications interact with customers in a way that was not previously possible. Examples include:
- group buying
- mobile commerce
- social sales
- rental purchasing
Marketing/Customer Relationship Technologies
Innovative technology products or services that can be used to support the marketing/sale of products and/or services or to provide customer service and improve the customer experience. These tools provide value to customers, increase customer loyalty and retention, drive more sales, and generally improve the ability to maintain a dialogue between a firm and its clients. This includes, but is not limited to:
- CRM solutions
- email applications
- personalization applications
- search optimization applications
- campaign management applications
Mobile Applications
Innovative mobile applications that support mobile workforces, clients or end-consumers on wireless networks that may encompass entertainment, e-commerce, information access or a variety of other functional areas.
Mobile Infrastructure
Innovative technology products (component-level breakthroughs, network advances) or services that support mobile workforces. This includes, but is not limited to:
- cell-based WiFi or WiMAX
- peer-to-peer radio or hybrid and/or mobile devices
- location specific search
- mobile payments
- distribution platforms
- location-aware technologies
Online Advertising
Innovative platform or technology services that enable companies to create more effective, efficient digital campaigns. This includes, but is not limited to:
- ad networks and exchanges
- affiliate networks
- new advertising and media platforms
- other front line advertising services
Rich Media
Authored and/or served technology platforms or applications including analytics, monetization or content delivery. This includes, but is not limited to:
- content delivery/aggregation services
- video platforms or applications
- applets
- any interactive application that heavily utilizes and leverages Rich Media as a key element of its solution
Social Media - Sponsored by LEWIS PR
Innovative technology products/services or applications that facilitate individual or group interaction and communities in B2C or B2B environments. This includes, but is not limited to:
- collaboration solutions
- mainstream and/or niche social networking applications
- blogging plug-ins and services
- viral marketing applications
- instant messenger applications
Technology Enablers
Applications or platforms that enable the conduct of online or interactive business in supporting/servicing customers, employees, investors, regulators, and vendors. These applications may also enable companies to enhance, simplify or improve their internal operations and/or business processes. This includes, but is not limited to:
- content/knowledge/document management systems
- network operations
- data center management and monitoring
- supply chain management
- search management applications
- application provisioning solutions
- application virtualization and/or delivery solutions